The first all electric Ferrari, the Ferrari Luce, isn't what you think... (feat. Apple legend Jony Ive and Ferrari Chief Designer Flavio Manzoni)
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The funniest part of this is watching a $640K product get wrapped in language about humanity, courage, responsibility, and “moving the species forward.” At some point, design people started confusing luxury product styling with moral philosophy. Maybe it’s innovative, maybe rich people will love it, but if ordinary people look at it and think it’s ugly, that doesn’t mean they failed to “metabolize the innovation.” It might just mean the design is ugly.
It’s crazy how she’s not even a car enthusiast, yet she shows how professional she is through her questions. She clearly did her homework and came well prepared for the interview, the questions she asked were incredible. What a great job you did there, as always.
Can we just appreciate for a moment that she isn't a car journalist. Some of the most insightful, thoughtful questions I've ever heard auto guys get asked. Incredible work. Well done 👏🏻
This video answered the most important question: can three pairs of white pants be worn in the same room?
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Jonny Ive: no
Ferrari: you’re hired.